I have mixed feelings about setting aside one day as a token 'buy nothing' day. In my journey to be more frugal and green, it is natural to buy much less than I used to and there are many days when I don't need anything.
The timing of this observance seems futile. So many of the Americans this should be aimed at are in such a peak shopping mindset on Black Friday that this campaign won't even be worth a passing thought. I know people who will be getting up a couple hours from now to drive to the early sales.
I won't be buying, but not because it's a special day, just because.